About the song
“Now and Forever” is a timeless song by the legendary Jamaican artist Jimmy Cliff, first released in 1993. This track appeared on his album Humanitarian, which reflects Cliff’s evolution from a popular reggae icon to a more socially conscious and reflective musician. Known for his ability to weave deeply personal and universal themes into his music, Cliff delivers a beautiful meditation on love, life, and the enduring nature of human connections in “Now and Forever.”
The song features a classic reggae rhythm, but with an uplifting, soulful melody that transcends genre. Its lyrics speak of an everlasting love — a bond that remains unbroken, no matter the circumstances. The chorus, with its simple yet powerful lines, “Now and forever, I will love you,” conveys a sense of devotion that resonates deeply with listeners of all ages. It’s a song about the enduring promise of love, one that survives the challenges and tests of time. Cliff’s warm, rich vocals enhance the emotional depth of the track, as his voice effortlessly conveys the sincerity of his message.
Released at a time when reggae music was evolving and artists were experimenting with new sounds, “Now and Forever” stands out for its timeless quality. The track reflects Cliff’s unique ability to blend traditional reggae with other influences, making it accessible to a broader audience while still maintaining the heart and soul of the Jamaican musical tradition. As with much of his work, Cliff uses the song to deliver a positive message, showcasing the power of love and human connection as universal forces.
In terms of social impact, “Now and Forever” continues Jimmy Cliff’s legacy as an artist who consistently uses his platform to spread messages of hope, unity, and peace. The song aligns with the themes of humanitarianism and spirituality that permeate much of his later work. During the 1990s, when much of popular music was focused on materialism or escapism, Cliff’s approach was a refreshing reminder of the importance of personal integrity, compassion, and emotional depth. The song, with its message of lasting love, also fits into the broader context of the 1990s global movement toward more socially conscious music, where artists began to address both personal and societal issues in more direct ways.
In conclusion, “Now and Forever” is a beautiful example of Jimmy Cliff’s ability to create music that is not only uplifting but deeply meaningful. The song’s universal appeal lies in its heartfelt lyrics and enduring message about love’s power to transcend time and circumstance. It remains a testament to Cliff’s influence on reggae music and his continued relevance as an artist whose work speaks to the human condition, resonating with listeners far beyond his Jamaican roots.
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Lyrics
Now and forever, once and for allTake your stand, where you belongNow and forever, once and for allTake your stand, you’re number oneNow and forever, once and for allYou and I, we will get byNow and forever, once and for allYou and I, will not be shyFor what is life, it’s what we make of itEveryone has a place to fitSo blaze a new trail from a tale that’s oldSing a new song that’s yet unfold, untoldNow and forever, once and for allWork your plan, it’s all in your handsNow and forever, once and for allWork your plan, you’re number oneYes what is life, it’s what we make of itEveryone has there place to fitIt’s for us to bear, for us to winThrough laughter and tears, through thick and thin, you winNow and forever, once and for allLove is here, so make it clearNow and forever, once and for allLove is here, so have no fearNow and forever, now and forever, you and INow and forever, yeah, yeah, yeahNow and forever, you and I, you and INow and forever, once and for allTake your stand, live up your want, you’re number oneNow and forever, once and for allTake your stand, live up your want, you’re number oneNow and forever, once and for allMake your plan, live up your want, you’re number oneNow and forever, once and for all…